I recently announced on LinkedIn about my newly earned certificate in copywriting from Alex Catonni & the Copy Posse.
Here's the story of how I began this journey...
Jan 2022
I started exploring this skill with her FREE content on Youtube. The methodical researcher in me wanted to take notes & the perfectionist in me wanted to do it well. So, 2 months into binge-watching and hogging all the content, I had created my own Copywriting BIBLE 📔
March 2022
I began to work on my writing skills & practiced writing EVERY. SINGLE. DAY. A review here, a blog there, a summary here & there. It didn't matter what, but consistent writing in my focused niche: SUSTAINABILITY. At the same time, I began to volunteer for a non-profit (MEBYF) in exchange for a testimonial. I helped them nail their website copy & successfully promote & host an event in June 2022 🤩
That was when I realised how 'Copywriting' was a SUPER VALUABLE tool for businesses... Especially in a post-pandemic world where ONLINE PRESENCE is not a luxury but the need of the hour!
Once this realisation dawned upon me, I had a raging fire 🔥 in my belly to become a bridge between business owners (who poured their hearts and souls into what they do) and their ideal clients (who had little knowledge about the said business that could help them achieve some target goal).
July 2022
I registered my business, Prachi's Writing Services (the name had to be a no-nonsense one!) and started actively promoting myself, talking about this new skill in my network. And I started to get paying clients from my WORD-OF-MOUTH !
November 2022
By the end of November, I had a couple of wonderful paying clients IN MY SUSTAINABILITY NICHE.
But, even after ONE WHOLE year of hustling, working consistently, and writing my best copy, I was unable to charge what I wanted or felt like I deserved...
Jan 2023
Therefore, I decided that it was time to level up & gather more skills. IT WAS time to INVEST IN MYSELF & join the LAUNCHPAD COPYWRITER COACHING program.
The investment was HUGE & everybody I met warned me against it. But I trusted my gut and dove into this program. Sometimes, you have to bet on yourself & find the strength to say YES, even when it is SCARY! #InvestinYourself
Jan 2023 to Apr 2023 (The transformation)
The program was LIFE-CHANGING & a complete value for money, to say the least. It got me up to speed not only with the latest marketing trends & techniques but also with the unique "PEOPLE FIRST" approach to Sales & Marketing. I always feared "SALES" & thought of it as an ICKY materialistic concept, too sharp for my taste.
Alex & Crew presented a completely new and fresh take on Modern Marketing that not only appealed to me but also reaffirmed my faith in the goodness of the human spirit 😊🙌
May 2023
This was the month of back-and-forth draft revisions, final submissions, wrap-up parties, goodbyes AND finally getting the invaluable certification from the Copy Posse.
June 2023
This was without doubt the BEST business decision I took this far (I have a couple of not-so-successful business fails from the past too!)
In my upcoming post next week, I talk about my special takeaways from The Copy Posse Launchpad: Stay Tuned!
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