If there is ONE thing that has stood the test of time (AND the pandemic) it is staying relevant by UPSKILLING CONSTANTLY. The billion-dollar online learning industry is divided on best practices when it comes to learning. The burning question that has been around for almost 20 years now: “Can computers replace actual teachers??” Back in 2013, as Fulbright Foreign Language Teaching Assistant, during my training at the Stanford University, this was quite a heated debate as to whether Computer Assisted Learning was a better choice than Classroom Learning? The answer was a BLEND of the two: these were the formative years of the concept of Blended Learning that is now common knowledge in the online learning space; basic tenets of any online course these days are few recorded portions paired with LIVE Q&A sessions.
Personally, I think teachers & mentors are irreplaceable! Teaching a subject or imparting a skill is much more than just a transaction of services: it is more like a transmission, akin to a spiritual interaction where the energy, fire and passion of the teacher rubs off on their students AND vice-versa. This is probably THE REASON why classrooms are my ABSOLUTELY FAVOURITE places in the world!
Especially when it comes to Entrepreneurship, I CANNOT stress enough on the importance of having a mentor, a guiding light to help you walk the uncharted path…I have been splendidly blessed with FANTASTIC mentors throughout my learning adventures! Mentors who refined my thoughts, reverse engineered my logics, dismantled my beliefs, led me to new horizons AND left me transformed
The latest addition to my precious list of mentors is Alex Cattoni. “Entrepreneurship is 90% mindset!”, she says. I have written A LOT about her lately and the Copy Posse Launchpad: Her signature Copywriter Coaching Program. Before the readers here smell *AFFILIATE* I want to clarify that I WAS NOT PAID TO WRITE THIS :D
I am genuinely a #fangirlforever for the invaluable life lessons that were knocked into me during this training, lessons that coincidentally also work in business.
So here are the TOP 5 mindset and outlook shifts that I experienced after the CPLP program:
5. NOT EVERYONE DESERVES TO KNOW YOUR DREAMS: This one was so cathartic and therapeutic! Entrepreneurs are pure dreamers; they essentially dream it first to create it later. And these dreamers are fortunately surrounded by realists (who keep them grounded…that’s also very important). The essence of this lesson: Listen to the Nay-sayers around you and their million reasons why it won’t work but hold on to that ONE reason why it WILL work and keep working towards your CRAZY AMBITIOUS dream anyway!
4. CARING IS COOL! This one was oh-so-refreshing and it actually restored my faith in the presence of good people on the internet. As a rule, the Copy Posse has stringent policies against mean-ness in its online community. The community is consciously built on EMPATHY and all the Posse members genuinely celebrate and cheer each other’s achievements and wins! This positivity has been miraculously empowering and showed me the importance of surrounding myself with happy and kind people :)
3. YOU CREATE WHAT YOU TOLERATE: This one came like a slap in the face: it was a wake-up call! I realised that all the work situations in my life were my own making. If I want to be treated the way I desire; I have to stop tolerating unacceptable behaviours and start setting clear boundaries. The non-negotiable first step to that however is the awareness of WHAT I WANT! #selfawareness.
2. DON’T BE THE PERSON TO SAY ‘NO’ TO YOURSELF: This one was all about embracing the abundance mindset, or at least preparing for it. No matter where we are, our social circumstances, our physical realities…we ALWAYS find a reason why things will NOT work for us! Why do we do this?? What is so tempting about this SELF-Sabotage that we all indulge in?? It’s the DRAMA! Our own drama that we have been creating throughout…There will be enough NO's from others, let ME be the one to say YES!
Yes there is good work out there...
Yes I am valuable...
Yes I CAN do this!
1. “COPYWRITING IS THE KRYPTONITE OF BUSINESSES” ALL OVER THE WORLD! This one came from Giovanni Marsico, a guest speaker on the program who is a ROCKSTAR Copywriter himself, the founder of Archangel AND a winner of not one but TWO Emmy Awards!!
This is my takeaway: While MOST businesses in this world are passionate about creating great products and offering wonderful services to their clients, not ALL of them are reaching their full potential because they are unable to convey their TRUE WORTH to consumers. All the algorithms, SEOs and paid outreach can only manage to bring interested audience TO a business. But to truly become a bridge between the business and the end consumer is the craft of a skilled copywriter;
a wordsmith who understands marketing funnels, social media and is AWESOME at market research.
Someone who lets consumers see the value that association with a brand can bring to their life.
And,
Someone who lets business owners “buy back their time” so that they can focus on more important aspects of their work.
Businesses that value this ONE skill are thriving, and with time EVERY business in the world will realise the value that great Copywriting brings.
If you are a business owner who needs Copywriting support, Please get in touch for a FREE discovery call! *Limited time offer*
Very enlightening..